Why Every Small Business Needs a Brand Video

Tell your story. Build trust. Grow your business.

In a world where attention spans are short and competition is fierce, small businesses can’t afford to rely on word-of-mouth alone. You’ve got a great product or service and a story worth telling—but how are you getting that story out there?

The answer is video.

Whether it’s 60 seconds on your homepage or a 90-second highlight for Instagram, a brand video builds trust, shows personality, and connects with the people who matter most: your future customers.

What Is a Brand Video for small business

?

A brand video for small business is a short, professionally shot video that showcases:

• Who you are

• What you do

• Why you do it

It’s not a hard sell. It’s storytelling with heart—designed to help people feel something about your business before they ever speak to you.

Why Every Small Business Needs One

1. People Remember 95% of What They See in a Video

Compared to only 10% retention for text, video is a powerhouse for memorability.

2. Viewers are 2x More Likely to Share Video Than Any Other Content

People don’t just watch video—they engage with it.

3. 72% of Customers Prefer to Learn About a Business Through Video

When given a choice between text, images, or video. Video wins every time.

4. Video Builds Emotional Connection

Studies show that video triggers more emotional engagement than static content. When people feel connected to a business, they’re more likely to buy, refer, and return.

What a Brand Video Can Do for You

Build Instant Trust

People buy from people. Letting your audience see your face, hear your voice, and understand your values creates real credibility.

Showcase Your Personality & Values

It’s your tone, your workspace, your team. All those subtle things that can’t be captured in a paragraph of text.

Improve Website Engagement

Adding a video to your homepage can increase the time visitors spend on your site by up to 88%.

Boost Sales

Landing pages with video can increase conversion rates by 80% or more.

Where You Can Use Your Brand Video

• Website homepage

• Instagram & Facebook

• LinkedIn profiles & business pages

• Google Business listing

• Email campaigns

• Pitch decks & proposals

Final Thoughts

Video is no longer just a tool for big brands. It’s an essential part of modern marketing—especially for small businesses looking to stand out, build trust, and grow.

A single, well-crafted brand video can work for you 24/7, helping you connect with potential customers while you're off doing what you do best.